[01]
Click to view Project

Cladding [2025]

Branding - Motion Design

PROJECT OVERVIEW

Cladding is a brand developed for Eltop, a company specializing in architectural surfaces and furniture panels. While Eltop traditionally serves B2B professionals and technicians, Cladding was created to open access to high-quality surface materials for individuals and small workshops.

The project included full brand development and the design of a dedicated e-commerce platform. The challenge was to build immediate credibility within Eltop’s ecosystem while establishing Cladding as an independent, consumer-accessible brand with its own identity and market positioning.

GOALS

  • Develop a distinct, standalone brand aligned with Eltop’s reputation for quality and technical excellence.
  • Translate a traditionally B2B product category into a clear, accessible, and user-friendly offering.
  • Create a modern e-commerce experience that simplifies product discovery and purchasing.
  • Position Cladding as the go-to source for high-quality cladding and surface materials at accessible price points.
  • Build trust with both DIY individuals and small professional workshops.

RGB: 83 / 36 / 29

CMYK: 41% / 81% / 78% / 59%

PMS: 4625 C

#53241D
#F29D48
#FFEED5
#FFFFFF
#101010

The logo was designed in a way to support extended use as an icon as well as a motif throughout the applications of the brand. We can see in different applications how it is used both as a solid element or a window to showcase a photo or other graphic.

[02]
Click to view Project

Athina Domiki S.A. [2025]

Branding - Motion Design

PROJECT OVERVIEW

Cladding is a brand developed for Eltop, a company specializing in architectural surfaces and furniture panels. While Eltop traditionally serves B2B professionals and technicians, Cladding was created to open access to high-quality surface materials for individuals and small workshops.

The project included full brand development and the design of a dedicated e-commerce platform. The challenge was to build immediate credibility within Eltop’s ecosystem while establishing Cladding as an independent, consumer-accessible brand with its own identity and market positioning.

GOALS

  • Develop a distinct, standalone brand aligned with Eltop’s reputation for quality and technical excellence.
  • Translate a traditionally B2B product category into a clear, accessible, and user-friendly offering.
  • Create a modern e-commerce experience that simplifies product discovery and purchasing.
  • Position Cladding as the go-to source for high-quality cladding and surface materials at accessible price points.
  • Build trust with both DIY individuals and small professional workshops.

RGB: 83 / 36 / 29

CMYK: 41% / 81% / 78% / 59%

PMS: 4625 C

#C91E1D
#F29D48
#53241D
#53241D
#53241D
[03]
Click to view Project

Cucine Lube [2025]

Web Design - Motion Design

PROJECT OVERVIEW

Cucine Lube, a renowned Italian luxury kitchen brand, was opening its first showroom in Thessaloniki. The client needed a website that would introduce the brand locally while reinforcing its premium Italian design heritage.

The project focused on designing a refined digital presence that highlights the craftsmanship, materials, and architectural quality of their kitchens. while establishing Cladding as an independent, consumer-accessible brand with its own identity and market positioning.

GOALS

  • Establish a strong premium digital presence for the local launch.
  • Communicate Italian craftsmanship and design heritage.
  • Appeal to architects, designers, and design-conscious clients.
  • Showcase kitchen collections with clarity and elegance.

The website was designed around a clean, highly minimal layout that allows the kitchens to take center stage. Large imagery, generous spacing, and restrained typography create a calm, gallery-like browsing experience. The overall direction emphasizes material quality, architectural lines, and the timeless character of Italian design.

Scroll to view the site!

[04]
Click to view Project

Plantelle [2025]

Packaging Design - Illustration

PROJECT OVERVIEW

Plantelle is a collective of agronomists focused on delivering hand-picked, high-quality plants for the home under the motto “Green lives indoors.”

I was commissioned to design a custom shipping box for both large and small plants, along with a promotional flyer. The objective was to create a minimal, premium packaging system that felt approachable and aligned with their existing logo.

GOALS

  • Translate “Green lives indoors” into a clear visual concept.
  • Elevate perceived value while maintaining accessibility.
  • Differentiate from competitors through restrained, refined design.
  • Deliver a production-ready solution within one week.
[05]
Click to view Project

SEKAT [2025]

Branding
This content is under construction (see what I did there?). Please check back later for updates.

Bio

Throughout my career, I have collaborated with a wide range of clients in various industries, creating work that solves problems for both the client and their end users. I often work on projects from start to finish, from initial discovery through to implementation. However, I find the most joy in bringing ideas to life through visual design.
I am a proud father of two, avid consumer of design podcasts, videogames and music (mostly rock).

Work Experience

  • Cactus Digital S.A.

    Senior Designer

    15 January 2024 — Present

    [Brand Identity, Web Design, UX/UI]
    • Design and develop brand identities, visual systems, and marketing assets for a wide range of clients.
    • Provide creative direction and mentorship to the design team, guiding concept development and resolving technical and design challenges.
    • Translate business objectives and audience insights into strategic brand identities and digital experiences.
    • Partner closely with clients to define project scope, extract meaningful briefs, and align design solutions with their business goals.
    • Produce motion graphics and digital assets that enhance brand storytelling and engagement.
  • 3DS Digital Agency

    Web & Graphic Designer

    November 2021 — Dec 2023

    [Web Design, UX/UI, Graphic Design, Brand Identity]
    • My primary role was to design highly customized websites and user interfaces, starting with ind-epth client briefs, lofw-fidelity wireframes and prototypes, and culminating in high-fidelity interactive prototypes.
    • Responsible for handing-off the necessary assets and material to developers, working together to correctly implement the designs to production.
    • Would be responsible to adjust the designs based on the client's existing branding or create one from scratch.
    • I would provide Graphic Design support, creating identities, marketing materials and motion graphics as needed.
  • InYourCity

    Graphic Designer

    October 2018 — February 2021

    [Graphic Design, Brand Identity, Web Design]
    • My primary role involved creating identities, logo design and marketing materials.
    • I would create motion graphics for use in social media.
    • Additioanlly would design landing pages for small businesses.
  • Freelancer

    Graphic Designer

    January 2012 — February 2019

    [Graphic Design, Brand Identity, Print Design]
    • As a freelancer, I provided multiple design services to a variety of clients, ranging from logo design to branding applications in both digital and print mediums.
    • My primary deliverables would include marketing material, stationery and packaging.

Disciplines

  • Digital strategy
  • Graphic design
  • Web design
  • UX / UI Design
  • Print Design
  • Motion Design
  • Identities
  • Design Systems
  • Wireframing
  • Prototyping
  • Programming — HTML, CSS, Javascript, PHP
  • In-house tooling — Scripts, Adobe Panels

Software

  • Adobe Suite
  • Illustrator
  • Photoshop
  • XD
  • After Effects
  • InDesign
  • Figma
  • Blender
  • Google Workspace
  • Microsoft Office Suite
  • Word
  • PowerPoint
  • Excel
  • Asana
  • Notion

Soft Skills

  • Team-builing
  • Empathetic Listening
  • Motivated
  • Adaptable
  • Communicative
  • Ambitious

Languages

  • Greek [Native]
  • Italian [Native]
  • English [Cambridge Lower][Fluent]